Part of the solution was to use digital communication tools like Zoom to communicate across continents – as our team is global – and to hire a director that is flexible and collaborative. That’s where Director
Dave Laden, from
Hungry Man Productions, came in. Thanks to his many talents, he was able to spur nearly the same level of collaboration virtually throughout the eight-hour shoot. “The SAP Concur team, and our creative agency,
BBDO, all sat on the video conference for the entirety of the production day and immersed ourselves in the shoot through our laptops,” Kate told me. “We were able to able to provide feedback and ideas in real time.”