Flexibility on the Fly: American Airlines Introduces Friction-Less Business Travel

The need for organisations to shift corporate online interactions to a consumer-like digital experience exploded amidst the global pandemic. American Airlines prioritised friction-less business travel in what was (hopefully) the most complicated time to book travel of our generation’s history.

The Director of Digital Product Management and Experience at American Airlines shares how they offered their business travel customers a smoother and safer online booking experience amidst the global pandemic with the Director of the Value Experience Delivery team at SAP Concur.