Take a Peek at Where Travel Is Headed

Everybody’s talking about the “new normal,” and while nobody really knows what that’s going to look like, we’re guessing it isn’t going to feel all that normal. Especially when it concerns going into the office, booking a trip, getting on a plane, and flying around the world.

Yeah, that level of normalcy is out the window.

But we can get a glimpse into what lies ahead, at least in the world of business travel. Wakefield Research recently asked 4,850 business travellers in 23 markets how they see things changing, what their expectations are, and how they feel about it, among other “what’s life going to be like” questions.

Their answers are outlined in this report, and while many of travellers say they’re excited to get back on the road, they expect things to be quite different.

Business Traveller Report 2020



No more celebratory high-fives

No matter how well the meeting goes, we’re likely not going to in congratulatory contact. No handshakes, no hugs, no high-fives (not that we would’ve done that anyhow). But we are likely going to wear masks, use hand sanitizer, and practice social distancing. 41% of travellers also expect that temperature screenings will be a routine part of their trips.


The shortest distance between two points

Travellers are going to be looking for direct flights and fewer layovers in large airports. 29% prioritise taking the shortest route between locations, and 21% hope to skip stops at major hubs. These direct flights are going to have a direct impact on the budget, and it isn’t going to be cheaper. But to get them out there again, they’re going to want assurances that they can avoid the crowds.


Hop in the car

In the new normal, business travellers are going to steer clear of public transportation (37% will be limiting ridership), and 29% predict that they’ll be using their personal vehicle for travelling. That’s going to impact companies all over the map – from parking to mileage – as well as increase time spent driving, while decreasing time spent working.


What other kind of changes are they expecting?

Contrary to what we’ve been seeing the past few months, travel really does need to happen. But to get people to feel confident in grabbing their carry-on again, businesses are going to have to adjust.

  • Ninety-six percent of travellers want safety measures to be in place before they return to the road, such as mandatory health screenings and limiting travel to critical trips only.
  • Ninety-four percent say company-provided training would be helpful, including info on how to protect their health and safety while travelling.
  • Travellers also want tech to help take care of things, like apps that offer safety information and ways to manage their itineraries.


We’re all going to have to roll with the changes

Flexibility will be key as you move forward. Travel programs will have to adapt when the rules and expectations change, then adapt again when they change again. And staying nimble will be easier if you have the apps and other tools travellers are planning on – everything from those safety information mentioned above, to pre-trip approval processes, to the ability to track and offset carbon footprint. (Yes, this shows up in the Wakefield whitepaper, too, as an on-demand function travellers expect to see soon.)

This is a considerable change at a time when we’re all already dealing with considerable change. But you don’t have to let it worry you. This report shows you what you need to know, where we all need to go, and how we can get there.