Know Your Business Traveller: A Practical Guide for Travel Managers

Business travellers aren’t one-size-fits-all and neither should your travel program be.

In today’s complex travel landscape, travellers hit the road with unique expectations, pressures, and priorities. A uniform approach to corporate travel no longer meets the mark. When employees feel their needs aren’t understood, loyalty dips, compliance falters, and hidden costs start to rise.

That’s where this guide comes in.
We’ll introduce you to three distinct traveller personas:

• The Selective Traveller

• The Efficiency Seeker

• The Experience Maximiser

These personas, based on insights from 3,750 business travellers across 29 countries, capture the behaviours, motivations, and needs of more than 90% of global business travellers surveyed in SAP Concur’s 7th Annual Global Business Travel Report.

What You’ll Learn:

• How each traveller type makes decisions and what influences them

• What motivates compliance or leads to policy bypass

• Steps and tools to tailor your travel program for higher engagement, satisfaction, and savings

By aligning your travel policies, tools, and communications to traveller needs, you’ll not only improve adoption and compliance, you’ll unlock more value from every trip.

Want to improve adoption? Start by understanding your travellers.

Download the guide now.

This guide is one of several resources in our ongoing Travel Manager Insights Series designed to help you stay ahead of trends, traveler behaviour, and program optimisation.